Incumbents Journals
- Log what already broke, after the loss.
- No biometric integration, no behavioural framework.
- No readiness gate. No execution layer.
TradeZella · Edgewonk · Tradervue · TraderSync
Pre-Seed · Money 20/20 Europe · June 2026Traders lose the
Traders lose the
mind game, not the strategy.
We fix that.
A vertical-deep performance system for active retail traders - AI, biometrics, behavioural psychology, and live trading analytics, fused into the trading workflow.
It's the mind, not the strategy.
The damage is behavioural and repeatable: revenge entries, FOMO at the open, oversizing on tilt, cutting winners short. A planned $500 loss becomes a $2–3K hole in 30 minutes.
TiltFOMORevengeLoss aversion
Prevention, not the autopsy.
We map the 40+ decision handoffs in a trading day where mental state hijacks the trade, and ship software for each one. The workflow is the product.
Readiness gateLive bias engineWeekly debrief
01 / The Problem
Behaviour, not strategy, is the failure mode.
74–89% of retail traders lose money, and the cause is repeatable behavioural failure, not strategy.
74–89%
of EU CFD retail accounts lose money; average losses €2,700–€6,900
The damage pattern is consistent: revenge entries after losses, FOMO at the open, oversizing on tilt, cutting winners short from fear. A single revenge-trade spiral turns a planned $500 loss into a $2,000–$3,000 hole inside 30 minutes. Traders know the right thing to do. They can't do it when their mental state gets in the way.
02 / The Gap
The category perfected the autopsy. Nobody built prevention.
TradeZen Prevention
- Blocks the next breach as it forms, before the loss.
- Fuses behaviour, biometry, and execution in one workflow.
- Readiness gate, live bias engine, rule-violation warning.
A readiness gate nobody else enforces.
03 / The Insight
Behavioural + live trading analytics + biometry, fused in one workflow.
The decisive moments happen in behaviour, not in P&L: the 30 seconds before a revenge trade, the 90 seconds before a FOMO entry, the moment a winner gets cut from fear.
HRV, sleep, and a 60-second cognitive fatigue test from Apple Watch, Oura, and Polar give a continuous behavioural-state signal at sub-minute latency, fast enough to gate the next order.
That signal is read through our psychology framework (the bias library, personalised fatigue thresholds, and decision maps authored by our cognitive-psychology PhD), then fused with live trading analytics (real-time P&L, position, and order flow from the broker) plus continuous biometry, so every reading is anchored to the exact trade context that produced it.
From the wrist
HRV · Sleep · Fatigue
From the broker
P&L · Position · Orders
From the psychology framework
Bias library · Fatigue thresholds · Decision maps
TradeZen state-machine
Behavioural state, fused in real time
Readiness gate Live bias engine Rule-violation warning
04 / The Product
Pre-trade. During-trade. Post-trade.
Software for each handoff across the trading day: prevention, not journaling.
Readiness gate
A morning check fuses HRV, sleep, and a 60-second cognitive fatigue test. You don't trade until you're cleared.
Live bias engine
Detects tilt, FOMO, revenge, anchoring, loss aversion, and overconfidence as they form, and blocks the next breach.
Weekly debrief
Session-level cognitive signatures show exactly which mental state cost you money, and when.
Apple WatchOuraPolar MT5 / MT4cTraderTradovate Interactive BrokersSnapTrade
05 / The Team
Three disciplines that rarely sit in the same room.
Operators across behavioural & cognitive science, quantitative trading, and product engineering, with 25+ years combined.
Aleksandar Protic
Founder & CEO
MSc Computational Finance. Active systematic futures/forex trader who has lived every broken handoff. Founder of Mir Media Group (2006 to present); trained at the Oxford Algorithmic Trading Programme and Stanford's Psychology for High Performance.
Toni Biocic
Co-founder & CPO
Building on the web since 1996. Principal Product Manager, 8 years at Seven Bridges Genomics - shipped clinical-grade biometric-data infrastructure at scale, under some of the world's strictest data-privacy regimes. Founder with an exit. MSc IT, University of Belgrade.
Bojana Bozovic
Co-founder & Chief Behavioural Scientist
PhD in Cognitive Psychology. Author of the full behavioural-intervention framework powering every TradeZen handoff, the backbone that separates us from a wellness app with a trading skin.
The four assets required to build this
A quantitative trader who has personally lived every broken handoff.
A senior product leader with shipping discipline inside regulated healthcare.
A cognitive psychology PhD authoring the behavioural framework.
A workflow architecture documenting 40+ intervention points.
Raising a pre-seed round.
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